Media and art for years now have sought to shock us and bombard us into paying attention. To rise above the noise and hype, artists and venues have resorted to what the many call “negative art,” using tactics that scare us into paying attention. Ads that show a burly thief breaking into your home, threatening your family, selling alarm systems. As a result, modern art often falls short.
Each breaking dawn demands of us the tasks we must accomplish, the problems we must solve, the relationships we must manage. We need not proactively fill our calendars with many meetings, appointments and errands—life will happily and often subconsciously do so for us.
Traditional methods of exposing an artist’s work have been through gallery exhibits. While effective, artists often find it difficult to get more than a few exhibits each year, and the exposure is limited to the city where the exhibit is held.
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