Cartoon Network recently announced a new 2 hour block of programming targeted at 2 to 5 year olds. In response, Campaign for a Commercial-Free Childhood publicly lambasted the channel for being,
“the latest attempt to get young children in front of screens — which is exactly where marketers want them”
This raises several important questions on both ethical and parental sides of the issue. Is this another ploy to plop children in front of a tv and endear them to colorful characters and their merchandise? Can television programming actually be beneficial to a child’s development, or more importantly – is it even needed for wholesome development? Read on for the major arguments from both sides, and contribute your own answers to these vital questions.